Nigerian producer and recording artist Masterkraft puts himself in the spotlight with “Yoh!!!”, a Pop record off the Party Starter (PS2) album. The song is his own, not a beat handed to somebody else.
It lands during a stretch where Masterkraft keeps releasing his own material instead of showing up mainly through production credits. The record runs just shy of five minutes, longer than the two-minute style that dominates now. Yet it holds attention without a featured artist carrying the weight.
The arrangement is the point here. He builds “Yoh!!!” around a steady groove rather than quick switches, so the beat gets room to breathe and settle. That choice suits a Pop cut meant for open-air speakers and crowded rooms.
Since the song sits on Party Starter (PS2), the title tells you what he had in mind. He has spent years behind the boards for other people, while his own catalogue quietly grew. “Yoh!!!” adds another entry to that side of his work.
The track is out now on all major digital platforms. Does the beat carry it for you? Drop your take in the comments.
COMMENTS