Berlin rapper Sido delivers the introspective German rap single “ISSA,” a two-minute-24-second record that Yanek Stärk produced for the veteran artist. Yanek Stärk and Paul Würdig, Sido’s real name, appear as composers, while Goldzweig Berlin released the song under licence to Universal Music’s Urban label. A music video followed a few days after the audio.
The song is autobiographical. Sido reflects on his childhood, the hard times he went through, and how he rose to fame and wealth. Berlin, his family, and his daughter appear as personal markers. He keeps repeating that he is a Berliner who stays down to earth and content with his life. So the tone sounds confident without turning into a flex.
Fans waiting for a personal statement got one here. The lyrics are in German, but the idea of staying humble after success travels easily. “ISSA” also leads into a longer run of releases, since “WOKE” came next in September. Sido has also lined up four nights at Berlin’s Columbiahalle in December.
Even if you do not speak German, the beat and flow carry the mood. Have you checked out “ISSA” yet? Drop your thoughts in the comments below.
